Shatably, the Egyptian startup, the first electronic platform specialized in the design and implementation of decoration and finishing works, has succeeded in raising $1.2 million in financing, with the aim of achieving its vision and expansion plans in the Egyptian real estate development sector and consolidating the principles of digital design and construction and implementing them on the ground.
The “Shatably” platform was established in 2021 by businessman Mustafa Amer, to fill a large gap in the real estate market due to the delay in the finishing of residential units and the lack of an organized market for them. The decorations and finishes facing customers in the Egyptian real estate market, so that this solution reduces the time period, lowers the cost and raises the quality rates, through an interactive electronic platform characterized by flexibility and works under the slogan “Choose the design of your home in minutes… and live within 90 days.”
The Shatbly platform relies on an easy and simple user interface, allowing customers to choose the designs, finishing materials and decorations for their residential units through simple steps, so that the platform displays prices with utmost accuracy, as this process takes place in a few minutes, after which the implementation work begins in a maximum period of 90 days Just.
For his part, Mostafa Amer, founder and CEO of Shatably Company, said: “We have come to this innovative solution after living in the real estate market for decades, and after many experiments, Shatably was settled as the best model that helps solve a major crisis in the real estate market. Egyptian customers and developers alike, which is the length of the finishing period and the disputes resulting from it, whether from the price discrepancy or poor quality provided, especially in luxury housing units.”
Amer added: “We launched the (Shatably) platform based on studies confirming that the finishing market accounts for 30% of the revenues of the Egyptian real estate market, which exceeds $62 billion annually. The funding collected by the company will be used to implement the company’s ambitious vision and expansion plan, which begins by covering the residential complexes located in Cairo, initially in the field of finishes and decorations within the Egyptian real estate market.
Amer concluded his statements by emphasizing the strength of the company’s work team, which is characterized by integration, and includes decorative engineers, experts and professional technicians in finishing work, along with a technical support team and a base of the best raw materials suppliers, all in order to ensure that the customer obtains the best quality in the shortest period of time within the cost limits. The occasion and with very flexible payment methods in cooperation with several banks and financial institutions operating in the Egyptian market.